The eight-module course for service-based social impact entrepreneurs who want to work with perfect-fit high-quality clients & set their business up for long-term success and sustainability
✔ Being able to pick and choose your clients—and only work with perfect-match clients who are the right fit for YOU—your program, your offer, your energy, your style. You get to work with clients who are a true joy to work with. They’re not counting pennies. They’re excited to be in your presence and benefit from your expertise. They’re making leaps and bounds because they’re ambitious and driven.
✔ Your clients showing up to your calls excited, raring to go, with their notepad ready, and with thoughtful questions. They’ve done their homework and they’re grateful to be working with you. They don’t expect you to solve their every problem. They’re ready to put in the work.
✔ Getting on discovery calls with prospective dream clients who don’t need any convincing to work with you– they’re ready to pay in full, and they don’t need to “check with their partner” or “aren’t sure they can afford it right now.” They sign up on the spot because they’re ready to work with you already.
✔ Leaving client calls with a smile plastered on your face, feeling light and airy and full of energy because you are crushing it, massively helping your clients, and feeling so fulfilled in your work and life! Being your own boss sure is awesome, and your job is feeling easy and fun!
Moments like this don’t happen out of nowhere.
And they’re absolutely possible for you.
If you want more perfect-match high-quality clients signing up to work with you with ease, chances are, there’s a simple step you still need to take to prepare your business for long-term success and sustainability: research.
Truly knowing and understanding your perfect-match client, your market, and how you fit into it is what will allow you to differentiate yourself from your competitors and effortlessly connect with the highest-quality clients.
If you haven’t done your market & audience research yet—believe me, I get it.
When I started Duraca Strategic, I hadn’t properly done my research, either. And it cost me.
I spent months delivering incredibly valuable content—to the wrong audience. I couldn’t understand why they weren’t signing up to work with me.
I’d do free workshops, and people would always come up to me afterwards saying how valuable the workshop was and asking how much it cost to work with me. But when I told them the price (which was honestly super reasonable for what I was offering)—they’d get sticker shock and try to negotiate with me.
Being new to entrepreneurship and eager for clients, I would sometimes try to work with them at a reduced rate—only to have them ghost me or be a pain in the b*tt to work with.
I started to feel like there was something wrong with me, or with my offer, or with what I was delivering.
If I had done the proper audience and market research from the get-go, I would have known that!
Once I reassessed and applied the research framework I’m going to teach you inside Laying the Groundwork for Success, I quickly found the right product-market fit. Within four months, I was able to replace my corporate salary. And only a year after starting my business, I was making six-figures working less than half the hours of my old 9-to-5 job.
I don’t want you to have to flounder around for months the way I did, and I definitely don’t want you questioning your skills and abilities the way I came to.
I’ve worked with so many entrepreneurs who wasted YEARS and THOUSANDS of dollars because they didn’t do their homework sooner. I want to save you the pain and the heartache that comes with realizing you could have saved soooo much time and money by properly researching your audience and your market first.
I want you to set up your business for long-term success, sustainability, and profitability. I don’t just want you making enough to scrape by and limping along in your business.
I want you to come out of the gate confident AF, working with high-quality clients who light your soul on fire, and loving every second of being your own boss.
This eight-module self-paced pre-recorded video course will give you the tools to deeply understand your market, your competitors, and your audience like a pro, so that you set your business up for success – both now and in the future.
You’ll come away with a deep understanding of your ideal target audience—so you’ll know how to inspire them to want to work with you. You’ll get access to the exact research templates I use with my 1:1 clients—the CEOs of $60M and $100M companies.
✔ Know how to find gaps in your market, so you can take advantage of opportunities no one else is seeing.
✔ Be able to set yourself apart from your competitors, so your ideal clients flock to you.
✔ Deeply understand who your perfect-match client is and what motivates them, so you can genuinely connect with them on a deeper level than just sales and become their natural choice.
✔ Recognize how your dream clients think at every stage of the process, so you can tailor your approach to meet them where they are, when they are, and convert them with ease.
Each module inside Laying the Groundwork for Success comes with a pre-recorded video lesson done-for-you google doc templates you can start using IMMEDIATELY.
These are the same templates Tasha used to launch her business to six figures within a year of launching. Other entrepreneurs have referred to them as “pure gold.”
From $5K to $12K months and from freelancer to business owner
When Sheena left corporate America, she assumed she’d go back – she never thought she’d be as successful on her own. She just turned down a full-time dream job because she’s confident she can create the life she really wants as her own boss.
Working with me, Sheena more than doubled her revenue in less than three months – she went from less than $5K months to consistent $10K months, to her biggest-ever-cash month at $12K.
The best part? She’s working exclusively with dream clients now, she has the freedom and flexibility to walk her fur baby or take naps whenever she wants, and she celebrated by buying her favorite $200 jeans and booking a luxury trip to the Dominican Republic.
Sheena went from thinking of herself as a freelancer to fully embodying her role as a business owner and booking out her copywriting business with clients she adores. She was able to go from hating sales and marketing to feeling comfortable and confident – and getting dream clients from cold leads.
Created her Dream Location-Independent Business
Nikki is a learning coach and tutor who, through working with me, was able to shift her mindset from “I’m a teacher” to “I have a tutoring business” – and is taking the steps to set that business up for long-term success. Nikki gets to teach, tutor, and work with kids – without having to be underworked and underpaid in a classroom. She was able to create her dream lifestyle, where she spends half of the year with family and friends in Wisconsin, and when the windows start to frost over, she heads to Latin America.
Before working with me, Nikki says she “knew nothing about marketing,” and now she’s learned how to share about what she does and who she helps in a way that lets her dream clients naturally gravitate towards her. Investing in coaching helped Nikki get serious about treating her company like a “real business” that’s set up for long-term success, and get the systems in place that are going to support her and make the business easier to run.
Pushing past her fears and signing her first client
Sasha was afraid to invest in coaching help, but she knew she needed help figuring out how to find the kinds of clients she really wanted to work with, how to talk about herself and her services in a way that would attract them to hire her, and how to do it without feeling salesy, braggy or inauthentic.
Now, she’s so glad she decided to work with me and says it was “100%” worth the investment. Sasha now feels confident showing up as her authentic self, has been able to hone in the kind of services she really wants to offer, and can talk about her business in way that feels good and attracts the kinds of clients she wants.
While working with me, she signed her first client! She’s also been able to overcome perfectionism and her fears of showing up as her authentic self. She’s made the transition from being an expert in her field to being the CEO of a successful business.
Hitting her annual mid-six-figure goal and overcoming a business slump
Liza is a tech marketing consultant who went from relying only on referrals and her network to being able to attract perfect-match cold leads and convert them into dream clients through working with me. She’s getting new leads, clients, and retainers through the strategies she learned from me, and she’s already met her annual revenue goal in the mid-six-figures! The tech layoffs had everyone scared in early 2023, and Liza was having a sales slump. Instead of wringing her hands or hoarding her cash, Liza used the downtime to invest in herself and her business by signing up to work with me – and it paid off big time!
Liza was able to shift her mindset and overcome her fear of putting her business out there, posting content, and selling. She went from not knowing what to post and thinking leaving comments was a waste of time to getting hot leads and new clients from her posts and comments. Even though she’s a marketer and knows how to market for others, working with me was hugely helpful for Liza to apply those principles to herself and her business and actually get inquiries and sales.
Quadrupled her Sales – and then Tripled them Again
Lori went from making jewelry as a hobby for family and friends to being able to support herself full-time doing what she loves. While working with me, we QUADRUPLED her sales, and she learned so much working with me that she tripled them again the following year. Lori went from never having sold to a stranger to making 700 sales a year (including to lots of strangers!) – that’s two sales EVERY DAY.
She took her dream business from being a hobby she spent 5% of her time on to a real full-time business where she’s fully supporting herself while doing what makes her happy. She went from sending an email and maybe expecting one $60 sale from her mother-in-law to being able to email her list and reliably get $500-$1K in sales. Through working with me, she formalized her business and has the systems, processes, and tracking in place so she can grow year after year.
From $50K a Year to $50K in just Q1
Craig has QUADRUPLED his revenue and learned how to attract high-quality leads and nurture them so they become dream clients he loves working with. Craig is living his dream – he’s achieved time freedom, financial freedom, AND location freedom. He’s realized his value – and charges it. He made more money in Q1 this year than in the entire first year of his coaching business.
Working with me helped Craig understand the kind of high-quality client he wanted, how to attract them (he’d mostly been getting clients through referrals), how to track his leads so he could optimize his marketing, and how to design his funnels so his leads were being nurtured to become clients without him having to do anything. Now he’s getting much higher-quality clients that he actually enjoys working with.
From Bartender to Fully Embodied CEO who 2xed her Revenue
Lisa almost TRIPLED her revenue, raised her rates, got higher-paying dream clients, booked out her Virtual Assistant business & launched a second business during her time working with me. She gained the confidence to raise her rates and hit her first $5K month!
Now Lisa’s able to actually take vacation, buy nice patio furniture without checking her bank account, and started her first investment account. Lisa is now only working with high-quality dream clients she loves & who appreciate her – and who pay her a lot more than her previous clients. She was able to start a second passion business in astrology and get her first sales!
This course is for you if you’re serious about building a sustainable business and you’re ready to serve more high-quality clients.
Your dream clients are out there looking for you. Are you ready to serve them?
Business Coach and Founder of Duraca Strategic
Tasha Prados is a business coach who helps service-based entrepreneurs get so clear and specific in their brand positioning, messaging, and marketing that they consistently attract the high-quality dream clients they adore working with.
She’s a bilingual and multicultural strategist with ten years of experience working with the world’s leading brands, publishers, and nonprofits; she has dozens of industry awards.
After four years at a top-three global ad agency, she quit to start Duraca Strategic and become a digital nomad.
Tasha has worked with companies like Amazon, Slack, Facebook, and the World Bank, but her passion is helping purpose-driven small business owners make a bigger impact.