Learn how to talk about what you do so that you’re attracting perfect-fit dream clients on repeat.
The conversation flowed.
The prospective client on the other end (let’s call her Sarah) showed up knowing exactly who you are, what you offer, and ready to work with you – and pay in full.
Sarah was stoked to connect with you, grateful for your time, and knew you were the perfect match for her before she even got on the call.
It’s bringing in the exact kind of clients that you dream of working with.
Clients who are hard-workers, game-changers, big thinkers, life-long learners, humble, and grateful.
Clients who show up ready to do the work. They never ask you to cut your prices for them or for more than what’s outlined in your offer. They love working with you, and they sing your praises publicly and privately.
Let me show you how to develop your key messages so you feel confident in your messaging and attract your perfect-match clients.
And you don’t have to use spammy, sleazy messaging to do it.
You just need to learn to express yourself authentically, articulate the value of your offer, and genuinely connect with your audience.
With the right messaging, premium clients pre-qualified to work with you can be yours.
When I quit my job to start my business, I had a plan (hint: it didn’t work out).
I started doing free workshops, certain that attendees would see the value of my services and sign up to work with me on the spot.
…they didn’t.
They were interested, sure!
I got a lot of questions about whether I could I work with them for “half the price” or a “value exchange.” I did get some clients – who expected the world for $247.
One woman even tried to flake on paying me after she failed to show up for our call on time, and even though she had clearly agreed to our arrangement in writing.
And when they show up in my courses and coaching sessions, they come ready to work. They don’t expect more than what they’ve purchased. They’re excited and grateful to be working with me.
Not the value I offer.
Not the amazing free content I share.
Not the incredible quality of my programs.
If you have a solid offer and you want to bring in more high-quality dream clients that are pre-qualified to work with you – it’s time to revisit your messaging.
Great messaging is about being clear, authentic, sharing your value, distinguishing your offer, speaking directly to your dream client, and genuinely connecting with them.
It’s about finding your magic.
Messaging that Attracts Leads and Turns them Into Paying Clients is a 60-minute masterclass that will teach you how to find the magic in your messaging.
What messaging is and how it fits into your overall business and marketing strategy.
Why messaging is essential for growing your business.
The exact questions to answer to build out key messages that will attract high-quality leads.
The framework I used to build the messaging for Duraca Strategic – that took me from $0 to six figures in less than a year. Until now, this framework has only been available to those inside my Zero to Launch program and my private clients – CEOs of $40M and $100M companies.
How to develop key messages that will convert leads into actual customers.
From $5K to $12K months and from freelancer to business owner
When Sheena left corporate America, she assumed she’d go back – she never thought she’d be as successful on her own. She just turned down a full-time dream job because she’s confident she can create the life she really wants as her own boss.
Working with me, Sheena more than doubled her revenue in less than three months – she went from less than $5K months to consistent $10K months, to her biggest-ever-cash month at $12K.
The best part? She’s working exclusively with dream clients now, she has the freedom and flexibility to walk her fur baby or take naps whenever she wants, and she celebrated by buying her favorite $200 jeans and booking a luxury trip to the Dominican Republic.
Sheena went from thinking of herself as a freelancer to fully embodying her role as a business owner and booking out her copywriting business with clients she adores. She was able to go from hating sales and marketing to feeling comfortable and confident – and getting dream clients from cold leads.
Created her Dream Location-Independent Business
Nikki is a learning coach and tutor who, through working with me, was able to shift her mindset from “I’m a teacher” to “I have a tutoring business” – and is taking the steps to set that business up for long-term success. Nikki gets to teach, tutor, and work with kids – without having to be underworked and underpaid in a classroom. She was able to create her dream lifestyle, where she spends half of the year with family and friends in Wisconsin, and when the windows start to frost over, she heads to Latin America.
Before working with me, Nikki says she “knew nothing about marketing,” and now she’s learned how to share about what she does and who she helps in a way that lets her dream clients naturally gravitate towards her. Investing in coaching helped Nikki get serious about treating her company like a “real business” that’s set up for long-term success, and get the systems in place that are going to support her and make the business easier to run.
Pushing past her fears and signing her first client
Sasha was afraid to invest in coaching help, but she knew she needed help figuring out how to find the kinds of clients she really wanted to work with, how to talk about herself and her services in a way that would attract them to hire her, and how to do it without feeling salesy, braggy or inauthentic.
Now, she’s so glad she decided to work with me and says it was “100%” worth the investment. Sasha now feels confident showing up as her authentic self, has been able to hone in the kind of services she really wants to offer, and can talk about her business in way that feels good and attracts the kinds of clients she wants.
While working with me, she signed her first client! She’s also been able to overcome perfectionism and her fears of showing up as her authentic self. She’s made the transition from being an expert in her field to being the CEO of a successful business.
Hitting her annual mid-six-figure goal and overcoming a business slump
Liza is a tech marketing consultant who went from relying only on referrals and her network to being able to attract perfect-match cold leads and convert them into dream clients through working with me. She’s getting new leads, clients, and retainers through the strategies she learned from me, and she’s already met her annual revenue goal in the mid-six-figures! The tech layoffs had everyone scared in early 2023, and Liza was having a sales slump. Instead of wringing her hands or hoarding her cash, Liza used the downtime to invest in herself and her business by signing up to work with me – and it paid off big time!
Liza was able to shift her mindset and overcome her fear of putting her business out there, posting content, and selling. She went from not knowing what to post and thinking leaving comments was a waste of time to getting hot leads and new clients from her posts and comments. Even though she’s a marketer and knows how to market for others, working with me was hugely helpful for Liza to apply those principles to herself and her business and actually get inquiries and sales.
Quadrupled her Sales – and then Tripled them Again
Lori went from making jewelry as a hobby for family and friends to being able to support herself full-time doing what she loves. While working with me, we QUADRUPLED her sales, and she learned so much working with me that she tripled them again the following year. Lori went from never having sold to a stranger to making 700 sales a year (including to lots of strangers!) – that’s two sales EVERY DAY.
She took her dream business from being a hobby she spent 5% of her time on to a real full-time business where she’s fully supporting herself while doing what makes her happy. She went from sending an email and maybe expecting one $60 sale from her mother-in-law to being able to email her list and reliably get $500-$1K in sales. Through working with me, she formalized her business and has the systems, processes, and tracking in place so she can grow year after year.
From $50K a Year to $50K in just Q1
Craig has QUADRUPLED his revenue and learned how to attract high-quality leads and nurture them so they become dream clients he loves working with. Craig is living his dream – he’s achieved time freedom, financial freedom, AND location freedom. He’s realized his value – and charges it. He made more money in Q1 this year than in the entire first year of his coaching business.
Working with me helped Craig understand the kind of high-quality client he wanted, how to attract them (he’d mostly been getting clients through referrals), how to track his leads so he could optimize his marketing, and how to design his funnels so his leads were being nurtured to become clients without him having to do anything. Now he’s getting much higher-quality clients that he actually enjoys working with.
From Bartender to Fully Embodied CEO who 2xed her Revenue
Lisa almost TRIPLED her revenue, raised her rates, got higher-paying dream clients, booked out her Virtual Assistant business & launched a second business during her time working with me. She gained the confidence to raise her rates and hit her first $5K month!
Now Lisa’s able to actually take vacation, buy nice patio furniture without checking her bank account, and started her first investment account. Lisa is now only working with high-quality dream clients she loves & who appreciate her – and who pay her a lot more than her previous clients. She was able to start a second passion business in astrology and get her first sales!
Business Coach and Founder of Duraca Strategic
Tasha Prados is a business coach who helps service-based entrepreneurs get so clear and specific in their brand positioning, messaging, and marketing that they consistently attract the high-quality dream clients they adore working with.
She’s a bilingual and multicultural strategist with ten years of experience working with the world’s leading brands, publishers, and nonprofits; she has dozens of industry awards.
After four years at a top-three global ad agency, she quit to start Duraca Strategic and become a digital nomad.
Tasha has worked with companies like Amazon, Slack, Facebook, and the World Bank, but her passion is helping purpose-driven small business owners make a bigger impact.