It’s time to start FULLY ENJOYING all the freedom and flexibility that comes with having your own business.
Leisurely stroll to the coffee shop Tuesday morning at 10am? Yes please!
Tuesday afternoon hike? Heck yeah!
Or even just removing the mental weight of worrying about taking time away from your computer to pick up or drop off the kids or nipping out for a doctor’s appointment.
You did NOT start your business to answer 10pm work texts or take on demanding clients that don’t align with your values. No ma’am. No sir.
We’re here to be respected and appreciated for the value we provide and as the experts we are.
We’re here for consistent & high revenue so we can feel secure doing our best work.
We’re here to make an impact and leave a legacy WITHOUT compromising our work life balance.
Sound like you (or the you that you’re SO ready to be)?
Thank goodness you found me ;p
In this free masterclass, you’re going to learn what it takes to go from inconsistent income, undercharging, hustling hard, and attracting the wrong clients to building a truly sustainable business that’s built to last and brings in dream clients at premium price points.
Let me show you the best path to $500K in your business – without burning out.
I can, because I know what it really takes to get here.
I’ve been exactly where you are… and now I’m celebrating FIVE YEARS and HALF A MILLION DOLLARS in revenue in my business.
45% of businesses fail in the first five years – not me.
Business coaches average $85K per year – your girl is wayyyy above average.
But don’t take it from me; read about it in Business Insider. 💁🏽♀️💅🏽
Not so long ago, I was struggling to sell $300 coaching packages and taking on less-than-ideal clients who didn’t appreciate me just to pay the bills (while barely getting by and draining all my savings).
And then? I was able to replace my corporate salary within four months – while working HALF the hours I used to work in my previous job.
✔ Changed my business model.
✔ Stopped going after “anyone” and started honing in on premium clients – and did the work to really understand them and speak directly to them.
✔ Got the confidence to charge premium prices.
✔ Created the tried-and-true marketing and feel-good sales approach that’s helped my clients pretty quickly 2x, 3x, and 4x their revenue.
✔ How to STOP thinking of yourself as a freelancer/consultant/service provider and put on your CEO pants so you can create a long-lasting and sustainable business that nourishes you
✔ The best business model for your stage of development that maximizes your revenue without compromising your work-life balance
✔ How to package, price, and sell a premium offer so you can get the high-caliber, high-ticket clients you’re dying to work with
From $5K to $12K months and from freelancer to business owner
When Sheena left corporate America, she assumed she’d go back – she never thought she’d be as successful on her own. She just turned down a full-time dream job because she’s confident she can create the life she really wants as her own boss.
Working with me, Sheena more than doubled her revenue in less than three months – she went from less than $5K months to consistent $10K months, to her biggest-ever-cash month at $12K.
The best part? She’s working exclusively with dream clients now, she has the freedom and flexibility to walk her fur baby or take naps whenever she wants, and she celebrated by buying her favorite $200 jeans and booking a luxury trip to the Dominican Republic.
Sheena went from thinking of herself as a freelancer to fully embodying her role as a business owner and booking out her copywriting business with clients she adores. She was able to go from hating sales and marketing to feeling comfortable and confident – and getting dream clients from cold leads.
Hitting her annual mid-six-figure goal and overcoming a business slump
Liza is a tech marketing consultant who went from relying only on referrals and her network to being able to attract perfect-match cold leads and convert them into dream clients through working with me. She’s getting new leads, clients, and retainers through the strategies she learned from me, and she’s already met her annual revenue goal in the mid-six-figures! The tech layoffs had everyone scared in early 2023, and Liza was having a sales slump. Instead of wringing her hands or hoarding her cash, Liza used the downtime to invest in herself and her business by signing up to work with me – and it paid off big time!
Liza was able to shift her mindset and overcome her fear of putting her business out there, posting content, and selling. She went from not knowing what to post and thinking leaving comments was a waste of time to getting hot leads and new clients from her posts and comments. Even though she’s a marketer and knows how to market for others, working with me was hugely helpful for Liza to apply those principles to herself and her business and actually get inquiries and sales.
Pushing past her fears and signing her first client
Sasha was afraid to invest in coaching help, but she knew she needed help figuring out how to find the kinds of clients she really wanted to work with, how to talk about herself and her services in a way that would attract them to hire her, and how to do it without feeling salesy, braggy or inauthentic.
Now, she’s so glad she decided to work with me and says it was “100%” worth the investment. Sasha now feels confident showing up as her authentic self, has been able to hone in the kind of services she really wants to offer, and can talk about her business in way that feels good and attracts the kinds of clients she wants.
While working with me, she signed her first client! She’s also been able to overcome perfectionism and her fears of showing up as her authentic self. She’s made the transition from being an expert in her field to being the CEO of a successful business.
From $50K a Year to $50K in just Q1
Craig has QUADRUPLED his revenue and learned how to attract high-quality leads and nurture them so they become dream clients he loves working with. Craig is living his dream – he’s achieved time freedom, financial freedom, AND location freedom. He’s realized his value – and charges it. He made more money in Q1 this year than in the entire first year of his coaching business.
Working with me helped Craig understand the kind of high-quality client he wanted, how to attract them (he’d mostly been getting clients through referrals), how to track his leads so he could optimize his marketing, and how to design his funnels so his leads were being nurtured to become clients without him having to do anything. Now he’s getting much higher-quality clients that he actually enjoys working with.
From Bartender to Fully Embodied CEO who 2xed her Revenue
Lisa almost TRIPLED her revenue, raised her rates, got higher-paying dream clients, booked out her Virtual Assistant business & launched a second business during her time working with me. She gained the confidence to raise her rates and hit her first $5K month!
Now Lisa’s able to actually take vacation, buy nice patio furniture without checking her bank account, and started her first investment account. Lisa is now only working with high-quality dream clients she loves & who appreciate her – and who pay her a lot more than her previous clients. She was able to start a second passion business in astrology and get her first sales!
Created her Dream Location-Independent Business
Nikki is a learning coach and tutor who, through working with me, was able to shift her mindset from “I’m a teacher” to “I have a tutoring business” – and is taking the steps to set that business up for long-term success. Nikki gets to teach, tutor, and work with kids – without having to be underworked and underpaid in a classroom. She was able to create her dream lifestyle, where she spends half of the year with family and friends in Wisconsin, and when the windows start to frost over, she heads to Latin America.
Before working with me, Nikki says she “knew nothing about marketing,” and now she’s learned how to share about what she does and who she helps in a way that lets her dream clients naturally gravitate towards her. Investing in coaching helped Nikki get serious about treating her company like a “real business” that’s set up for long-term success, and get the systems in place that are going to support her and make the business easier to run.
Quadrupled her Sales – and then Tripled them Again
Lori went from making jewelry as a hobby for family and friends to being able to support herself full-time doing what she loves. While working with me, we QUADRUPLED her sales, and she learned so much working with me that she tripled them again the following year. Lori went from never having sold to a stranger to making 700 sales a year (including to lots of strangers!) – that’s two sales EVERY DAY.
She took her dream business from being a hobby she spent 5% of her time on to a real full-time business where she’s fully supporting herself while doing what makes her happy. She went from sending an email and maybe expecting one $60 sale from her mother-in-law to being able to email her list and reliably get $500-$1K in sales. Through working with me, she formalized her business and has the systems, processes, and tracking in place so she can grow year after year.
Give me a shout on Instagram @duraca.strategic when you sign up so I can get stoked with you!
Business Coach and Founder of Duraca Strategic
Tasha Prados is the founder of Duraca Strategic and a business coach for service-based entrepreneurs.
Tasha helps you get so clear and specific in your brand positioning, messaging, and marketing that you’re consistently attracting the highest-quality dream clients you love working with, who make you feel valued, respected, and appreciated. She’ll help you build your true dream business that supports your dream LIFE with all the cash, time, and freedom you desire.
Cause otherwise, what’s the point of being your own boss? After four years at a top-three global ad agency, Tasha quit to start Duraca Strategic in 2019 (Duraca is Puerto Rican for tough cookie, and that was her nickname growing up) and become a digital nomad. She’s won dozens of industry awards and worked with Fortune 500 companies and government clients.
Her true passion is helping small business owners make a bigger impact. Give her a shout on Instagram @duraca.strategic and let her know you’re coming to the training!