60-minute masterclass to set your Business apart and attract the best clients.
Who offer the exact same services that you offer.
So what is going to make your dream client hire you over Sally-next-door?
When your perfect-match prospect, let’s call them Jose, compares you & Sally, what’s going to make him chase you and ask to pay in full on your discovery call?
Skipping competitor research is a major reason why so many business owners aren’t able to attract their dream clients.
It doesn’t have to be complicated.
And it WILL save you tons of time and money.
They’re comparing you to your peers – your services, your packages, your prices, the benefits of working with you.
You need to know what your competitors are offering – so you can set your business apart. Doing some quick competitor research will enable you to find – and leverage – market gaps and opportunities so you can attract the best clients.
Do simple and effective competitor research that doesn’t take tons of time or money.
Use my competitor landscape scan method so you can learn how to stand out quickly.
Interpret your competitor research so you can find – and leverage – market gaps and opportunities to attract the best clients.
You’ll get my competitor landscape template with the masterclass that you can start using immediately to set yourself apart. This is the same template I used to launch my business to six figures in less than a year. Up until now, it’s only been available inside my Zero to Launch program.
I spent four years at a top-three global ad agency doing competitor research on multi-million dollar initiatives for US government and Fortune 500 clients. I love helping small business owners and entrepreneurs like you use these methods to get more perfect-match clients.
✔ You have a service-based business or the idea for your service-based business, and you want to make sure you set it up for success. You want to do things ‘right’ the first time around, and not realize after many months and thousands of dollars that some simple research could have saved you a ton of time and effort.
✔ You know it’s important to understand how you stack up against your competitors, and you want to learn how to set yourself apart.
From $5K to $12K months and from freelancer to business owner
When Sheena left corporate America, she assumed she’d go back – she never thought she’d be as successful on her own. She just turned down a full-time dream job because she’s confident she can create the life she really wants as her own boss.
Working with me, Sheena more than doubled her revenue in less than three months – she went from less than $5K months to consistent $10K months, to her biggest-ever-cash month at $12K.
The best part? She’s working exclusively with dream clients now, she has the freedom and flexibility to walk her fur baby or take naps whenever she wants, and she celebrated by buying her favorite $200 jeans and booking a luxury trip to the Dominican Republic.
Sheena went from thinking of herself as a freelancer to fully embodying her role as a business owner and booking out her copywriting business with clients she adores. She was able to go from hating sales and marketing to feeling comfortable and confident – and getting dream clients from cold leads.
Created her Dream Location-Independent Business
Nikki is a learning coach and tutor who, through working with me, was able to shift her mindset from “I’m a teacher” to “I have a tutoring business” – and is taking the steps to set that business up for long-term success. Nikki gets to teach, tutor, and work with kids – without having to be underworked and underpaid in a classroom. She was able to create her dream lifestyle, where she spends half of the year with family and friends in Wisconsin, and when the windows start to frost over, she heads to Latin America.
Before working with me, Nikki says she “knew nothing about marketing,” and now she’s learned how to share about what she does and who she helps in a way that lets her dream clients naturally gravitate towards her. Investing in coaching helped Nikki get serious about treating her company like a “real business” that’s set up for long-term success, and get the systems in place that are going to support her and make the business easier to run.
Pushing past her fears and signing her first client
Sasha was afraid to invest in coaching help, but she knew she needed help figuring out how to find the kinds of clients she really wanted to work with, how to talk about herself and her services in a way that would attract them to hire her, and how to do it without feeling salesy, braggy or inauthentic.
Now, she’s so glad she decided to work with me and says it was “100%” worth the investment. Sasha now feels confident showing up as her authentic self, has been able to hone in the kind of services she really wants to offer, and can talk about her business in way that feels good and attracts the kinds of clients she wants.
While working with me, she signed her first client! She’s also been able to overcome perfectionism and her fears of showing up as her authentic self. She’s made the transition from being an expert in her field to being the CEO of a successful business.
Hitting her annual mid-six-figure goal and overcoming a business slump
Liza is a tech marketing consultant who went from relying only on referrals and her network to being able to attract perfect-match cold leads and convert them into dream clients through working with me. She’s getting new leads, clients, and retainers through the strategies she learned from me, and she’s already met her annual revenue goal in the mid-six-figures! The tech layoffs had everyone scared in early 2023, and Liza was having a sales slump. Instead of wringing her hands or hoarding her cash, Liza used the downtime to invest in herself and her business by signing up to work with me – and it paid off big time!
Liza was able to shift her mindset and overcome her fear of putting her business out there, posting content, and selling. She went from not knowing what to post and thinking leaving comments was a waste of time to getting hot leads and new clients from her posts and comments. Even though she’s a marketer and knows how to market for others, working with me was hugely helpful for Liza to apply those principles to herself and her business and actually get inquiries and sales.
Quadrupled her Sales – and then Tripled them Again
Lori went from making jewelry as a hobby for family and friends to being able to support herself full-time doing what she loves. While working with me, we QUADRUPLED her sales, and she learned so much working with me that she tripled them again the following year. Lori went from never having sold to a stranger to making 700 sales a year (including to lots of strangers!) – that’s two sales EVERY DAY.
She took her dream business from being a hobby she spent 5% of her time on to a real full-time business where she’s fully supporting herself while doing what makes her happy. She went from sending an email and maybe expecting one $60 sale from her mother-in-law to being able to email her list and reliably get $500-$1K in sales. Through working with me, she formalized her business and has the systems, processes, and tracking in place so she can grow year after year.
From $50K a Year to $50K in just Q1
Craig has QUADRUPLED his revenue and learned how to attract high-quality leads and nurture them so they become dream clients he loves working with. Craig is living his dream – he’s achieved time freedom, financial freedom, AND location freedom. He’s realized his value – and charges it. He made more money in Q1 this year than in the entire first year of his coaching business.
Working with me helped Craig understand the kind of high-quality client he wanted, how to attract them (he’d mostly been getting clients through referrals), how to track his leads so he could optimize his marketing, and how to design his funnels so his leads were being nurtured to become clients without him having to do anything. Now he’s getting much higher-quality clients that he actually enjoys working with.
From $5K to $12K months and from freelancer to business owner
When Sheena left corporate America, she assumed she’d go back – she never thought she’d be as successful on her own. She just turned down a full-time dream job because she’s confident she can create the life she really wants as her own boss.
Working with me, Sheena more than doubled her revenue in less than three months – she went from less than $5K months to consistent $10K months, to her biggest-ever-cash month at $12K.
The best part? She’s working exclusively with dream clients now, she has the freedom and flexibility to walk her fur baby or take naps whenever she wants, and she celebrated by buying her favorite $200 jeans and booking a luxury trip to the Dominican Republic.
Sheena went from thinking of herself as a freelancer to fully embodying her role as a business owner and booking out her copywriting business with clients she adores. She was able to go from hating sales and marketing to feeling comfortable and confident – and getting dream clients from cold leads.
Business Coach and Founder of Duraca Strategic
Tasha Prados is a business coach who helps service-based entrepreneurs get so clear and specific in their brand positioning, messaging, and marketing that they consistently attract the high-quality dream clients they adore working with.
She’s a bilingual and multicultural strategist with ten years of experience working with the world’s leading brands, publishers, and nonprofits; she has dozens of industry awards.
After four years at a top-three global ad agency, she quit to start Duraca Strategic and become a digital nomad.
Tasha has worked with companies like Amazon, Slack, Facebook, and the World Bank, but her passion is helping purpose-driven small business owners make a bigger impact.