Learn to attract higher-quality, better-paying, perfect-match clients who are an actual joy to work with – and show up prepared
✓ To serve the highest-caliber clients who are the perfect fit for your offer. Who KNOW they are a “heck yes” to work with you – they don’t need to “check with their partner” or “aren’t sure they can afford it right now.” They’re ready to pay in full on the spot because they know they want to work with YOU, RIGHT NOW.
✓ For clients showing up to your calls excited, raring to go, with their notepad ready, and with a million questions. They’ve done their homework and they’re grateful to be working with you. They don’t expect you to solve their every problem. They’re ready to put in the work.
✓ To pick and choose your clients – and only work with perfect-match clients who are the right fit for YOU – your program, your offer, your energy, your style. You want to work with clients who are a true joy to work with. They’re not counting pennies. They’re excited to be in your presence and benefit from your expertise. They’re making leaps and bounds because they’re ambitious and driven.
✓ To leave client calls with a smile plastered on your face, feeling light and airy because you can feel how much of an impact you’re making for your clients, and how much they appreciate it. Your job is feeling easy and fun!
These kinds of results aren’t just for the business owners you creep on LinkedIn.
You can get premium clients. And you can make a HUGE difference for them.
And you just need to make some simple tweaks to your marketing to do it.
I used to jump through allll the hoops, working my booty off to put together a proposal only to get ghosted.
I was killing it for my clients – and can you believe they had the gall to try and NOT to pay me what we agreed to?!
SO not ok.
And then there were the run-of-the-mill folks signing up to work with me but showing up unprepared, unenthusiastic, and thinking I’d solve all their problems in the world for $47.
You need to understand premium buyer psychology, how they make purchasing decisions, and how to market to them.
The mindset of premium clients and how they decide to buy so you understand what you need to do to meet their needs and become their first choice.
How to be a match for high-caliber clients so you can avoid tire-kickers, ghosters, and folks who will waste your time.
Why you should pre-qualify buyers so you’re getting perfect-match clients every time.
How to plan for long-term, consistent premium-client attraction on repeat so you don’t have to worry about where your next client or paycheck is coming from.
From $5K to $12K months and from freelancer to business owner
When Sheena left corporate America, she assumed she’d go back – she never thought she’d be as successful on her own. She just turned down a full-time dream job because she’s confident she can create the life she really wants as her own boss.
Working with me, Sheena more than doubled her revenue in less than three months – she went from less than $5K months to consistent $10K months, to her biggest-ever-cash month at $12K.
The best part? She’s working exclusively with dream clients now, she has the freedom and flexibility to walk her fur baby or take naps whenever she wants, and she celebrated by buying her favorite $200 jeans and booking a luxury trip to the Dominican Republic.
Sheena went from thinking of herself as a freelancer to fully embodying her role as a business owner and booking out her copywriting business with clients she adores. She was able to go from hating sales and marketing to feeling comfortable and confident – and getting dream clients from cold leads.
Created her Dream Location-Independent Business
Nikki is a learning coach and tutor who, through working with me, was able to shift her mindset from “I’m a teacher” to “I have a tutoring business” – and is taking the steps to set that business up for long-term success. Nikki gets to teach, tutor, and work with kids – without having to be underworked and underpaid in a classroom. She was able to create her dream lifestyle, where she spends half of the year with family and friends in Wisconsin, and when the windows start to frost over, she heads to Latin America.
Before working with me, Nikki says she “knew nothing about marketing,” and now she’s learned how to share about what she does and who she helps in a way that lets her dream clients naturally gravitate towards her. Investing in coaching helped Nikki get serious about treating her company like a “real business” that’s set up for long-term success, and get the systems in place that are going to support her and make the business easier to run.
Pushing past her fears and signing her first client
Sasha was afraid to invest in coaching help, but she knew she needed help figuring out how to find the kinds of clients she really wanted to work with, how to talk about herself and her services in a way that would attract them to hire her, and how to do it without feeling salesy, braggy or inauthentic.
Now, she’s so glad she decided to work with me and says it was “100%” worth the investment. Sasha now feels confident showing up as her authentic self, has been able to hone in the kind of services she really wants to offer, and can talk about her business in way that feels good and attracts the kinds of clients she wants.
While working with me, she signed her first client! She’s also been able to overcome perfectionism and her fears of showing up as her authentic self. She’s made the transition from being an expert in her field to being the CEO of a successful business.
Hitting her annual mid-six-figure goal and overcoming a business slump
Liza is a tech marketing consultant who went from relying only on referrals and her network to being able to attract perfect-match cold leads and convert them into dream clients through working with me. She’s getting new leads, clients, and retainers through the strategies she learned from me, and she’s already met her annual revenue goal in the mid-six-figures! The tech layoffs had everyone scared in early 2023, and Liza was having a sales slump. Instead of wringing her hands or hoarding her cash, Liza used the downtime to invest in herself and her business by signing up to work with me – and it paid off big time!
Liza was able to shift her mindset and overcome her fear of putting her business out there, posting content, and selling. She went from not knowing what to post and thinking leaving comments was a waste of time to getting hot leads and new clients from her posts and comments. Even though she’s a marketer and knows how to market for others, working with me was hugely helpful for Liza to apply those principles to herself and her business and actually get inquiries and sales.
Quadrupled her Sales – and then Tripled them Again
Lori went from making jewelry as a hobby for family and friends to being able to support herself full-time doing what she loves. While working with me, we QUADRUPLED her sales, and she learned so much working with me that she tripled them again the following year. Lori went from never having sold to a stranger to making 700 sales a year (including to lots of strangers!) – that’s two sales EVERY DAY.
She took her dream business from being a hobby she spent 5% of her time on to a real full-time business where she’s fully supporting herself while doing what makes her happy. She went from sending an email and maybe expecting one $60 sale from her mother-in-law to being able to email her list and reliably get $500-$1K in sales. Through working with me, she formalized her business and has the systems, processes, and tracking in place so she can grow year after year.
From $50K a Year to $50K in just Q1
Craig has QUADRUPLED his revenue and learned how to attract high-quality leads and nurture them so they become dream clients he loves working with. Craig is living his dream – he’s achieved time freedom, financial freedom, AND location freedom. He’s realized his value – and charges it. He made more money in Q1 this year than in the entire first year of his coaching business.
Working with me helped Craig understand the kind of high-quality client he wanted, how to attract them (he’d mostly been getting clients through referrals), how to track his leads so he could optimize his marketing, and how to design his funnels so his leads were being nurtured to become clients without him having to do anything. Now he’s getting much higher-quality clients that he actually enjoys working with.
From Bartender to Fully Embodied CEO who 2xed her Revenue
Lisa almost TRIPLED her revenue, raised her rates, got higher-paying dream clients, booked out her Virtual Assistant business & launched a second business during her time working with me. She gained the confidence to raise her rates and hit her first $5K month!
Now Lisa’s able to actually take vacation, buy nice patio furniture without checking her bank account, and started her first investment account. Lisa is now only working with high-quality dream clients she loves & who appreciate her – and who pay her a lot more than her previous clients. She was able to start a second passion business in astrology and get her first sales!
Business Coach and Founder of Duraca Strategic
Tasha Prados is a business coach who helps service-based entrepreneurs get so clear and specific in their brand positioning, messaging, and marketing that they consistently attract the high-quality dream clients they adore working with.
She’s a bilingual and multicultural strategist with ten years of experience working with the world’s leading brands, publishers, and nonprofits; she has dozens of industry awards.
After four years at a top-three global ad agency, she quit to start Duraca Strategic and become a digital nomad.
Tasha has worked with companies like Amazon, Slack, Facebook, and the World Bank, but her passion is helping purpose-driven small business owners make a bigger impact.