60-minute masterclass for service-based entrepreneurs to create a memorable brand that stands out to perfect-fit clients.
“I’ve been following you for months!”
“How can I work with you? Or at least get on your waiting list?”
“I can’t believe I get to meet you in person!”
“I’ve been dying to work with you!”
Long gone are the days of prospective clients asking you for twice the work at half the rate and low-quality clients showing up and draining your energy.
They sign up to work with you without ever even having talked to you, and pay in full.
They show up in a committed way.
They work hard and get great results. They don’t expect you to solve all their problems and make them millions because they paid you $147.
They make your job feel easy, joyful and fun. Your clients constantly tell you how grateful they are to be working with you, and how much of a difference you’re making for them.
You completely own your brand and know exactly who your offers are for – and who they’re not.
It’s not a myth.
Believe me. I remember in 2019 when I first started out, I bent over backwards for a client…let’s call her T. I gave her the tools to completely transform her business for a fraction of the value.
I fulfilled every obligation of our contract – and more. Still, she almost didn’t pay me – even though we had clearly agreed to the amount in writing. I’ll never forget that sinking, sick feeling in my stomach.
I had overdelivered for her – and she told me what I did for her was going to make her tons of money – and she didn’t want to pay me what she had agreed to?!
And they show up in my programs in such a joyful and committed way, putting in the hard work over time, and constantly telling me what a difference I’m making for them and how grateful they are for my support.
My 1:1 clients – the CEOs of $60M and $100M companies – ask me if they can pay me more!
I’ve never felt more valued, appreciated, well-compensated, or happier than I have as my own boss.
It’s all about your relationship with your audience.
Instead of making that relationship transactional – all about the sale – you need to connect with them on a deeper level. So that they’re genuinely excited to work with you and the decision to pay you is easy.
You need a brand that’s based on your business values and shares a worldview with your ideal client.
And the best part? Making this change isn’t even hard.
The underlying factors in your business that will attract your perfect-fit clients are already there – you just need to bring them to the surface and talk about them clearly so your dream clients can find you.
✔ How to build a brand that magnetically calls in perfect-fit clients who are pre-qualified to work with you. Wake up excited to work with your clients and knowing they’re the right fit for your services.
✔ The role your brand plays in attracting dream clients, so you’re not attracting the wrong kinds of clients.
✔ The process to create a memorable and impactful brand so you can save tons of time and money in the long run.
✔ You’re building a service-based business or side hustle and getting great results for your clients.
✔ You’re ready to have a solid brand position that brings in more ideal clients.
✔ You’ve done your homework on your target audience, and you’re ready to develop a brand that will deeply resonate with them.
✔ You’re ready to be serving more people and attracting higher-quality clients consistently.
From $5K to $12K months and from freelancer to business owner
When Sheena left corporate America, she assumed she’d go back – she never thought she’d be as successful on her own. She just turned down a full-time dream job because she’s confident she can create the life she really wants as her own boss.
Working with me, Sheena more than doubled her revenue in less than three months – she went from less than $5K months to consistent $10K months, to her biggest-ever-cash month at $12K.
The best part? She’s working exclusively with dream clients now, she has the freedom and flexibility to walk her fur baby or take naps whenever she wants, and she celebrated by buying her favorite $200 jeans and booking a luxury trip to the Dominican Republic.
Sheena went from thinking of herself as a freelancer to fully embodying her role as a business owner and booking out her copywriting business with clients she adores. She was able to go from hating sales and marketing to feeling comfortable and confident – and getting dream clients from cold leads.
Created her Dream Location-Independent Business
Nikki is a learning coach and tutor who, through working with me, was able to shift her mindset from “I’m a teacher” to “I have a tutoring business” – and is taking the steps to set that business up for long-term success. Nikki gets to teach, tutor, and work with kids – without having to be underworked and underpaid in a classroom. She was able to create her dream lifestyle, where she spends half of the year with family and friends in Wisconsin, and when the windows start to frost over, she heads to Latin America.
Before working with me, Nikki says she “knew nothing about marketing,” and now she’s learned how to share about what she does and who she helps in a way that lets her dream clients naturally gravitate towards her. Investing in coaching helped Nikki get serious about treating her company like a “real business” that’s set up for long-term success, and get the systems in place that are going to support her and make the business easier to run.
Hitting her annual mid-six-figure goal and overcoming a business slump
Liza is a tech marketing consultant who went from relying only on referrals and her network to being able to attract perfect-match cold leads and convert them into dream clients through working with me. She’s getting new leads, clients, and retainers through the strategies she learned from me, and she’s already met her annual revenue goal in the mid-six-figures! The tech layoffs had everyone scared in early 2023, and Liza was having a sales slump. Instead of wringing her hands or hoarding her cash, Liza used the downtime to invest in herself and her business by signing up to work with me – and it paid off big time!
Liza was able to shift her mindset and overcome her fear of putting her business out there, posting content, and selling. She went from not knowing what to post and thinking leaving comments was a waste of time to getting hot leads and new clients from her posts and comments. Even though she’s a marketer and knows how to market for others, working with me was hugely helpful for Liza to apply those principles to herself and her business and actually get inquiries and sales.
Pushing past her fears and signing her first client
Sasha was afraid to invest in coaching help, but she knew she needed help figuring out how to find the kinds of clients she really wanted to work with, how to talk about herself and her services in a way that would attract them to hire her, and how to do it without feeling salesy, braggy or inauthentic.
Now, she’s so glad she decided to work with me and says it was “100%” worth the investment. Sasha now feels confident showing up as her authentic self, has been able to hone in the kind of services she really wants to offer, and can talk about her business in way that feels good and attracts the kinds of clients she wants.
While working with me, she signed her first client! She’s also been able to overcome perfectionism and her fears of showing up as her authentic self. She’s made the transition from being an expert in her field to being the CEO of a successful business.
Quadrupled her Sales – and then Tripled them Again
Lori went from making jewelry as a hobby for family and friends to being able to support herself full-time doing what she loves. While working with me, we QUADRUPLED her sales, and she learned so much working with me that she tripled them again the following year. Lori went from never having sold to a stranger to making 700 sales a year (including to lots of strangers!) – that’s two sales EVERY DAY.
She took her dream business from being a hobby she spent 5% of her time on to a real full-time business where she’s fully supporting herself while doing what makes her happy. She went from sending an email and maybe expecting one $60 sale from her mother-in-law to being able to email her list and reliably get $500-$1K in sales. Through working with me, she formalized her business and has the systems, processes, and tracking in place so she can grow year after year.
From $50K a Year to $50K in just Q1
Craig has QUADRUPLED his revenue and learned how to attract high-quality leads and nurture them so they become dream clients he loves working with. Craig is living his dream – he’s achieved time freedom, financial freedom, AND location freedom. He’s realized his value – and charges it. He made more money in Q1 this year than in the entire first year of his coaching business.
Working with me helped Craig understand the kind of high-quality client he wanted, how to attract them (he’d mostly been getting clients through referrals), how to track his leads so he could optimize his marketing, and how to design his funnels so his leads were being nurtured to become clients without him having to do anything. Now he’s getting much higher-quality clients that he actually enjoys working with.
From Bartender to Fully Embodied CEO who 2xed her Revenue
Lisa almost TRIPLED her revenue, raised her rates, got higher-paying dream clients, booked out her Virtual Assistant business & launched a second business during her time working with me. She gained the confidence to raise her rates and hit her first $5K month!
Now Lisa’s able to actually take vacation, buy nice patio furniture without checking her bank account, and started her first investment account. Lisa is now only working with high-quality dream clients she loves & who appreciate her – and who pay her a lot more than her previous clients. She was able to start a second passion business in astrology and get her first sales!
Business Coach and Founder of Duraca Strategic
Tasha Prados is a business coach who helps service-based entrepreneurs get so clear and specific in their brand positioning, messaging, and marketing that they consistently attract the high-quality dream clients they adore working with.
She’s a bilingual and multicultural strategist with ten years of experience working with the world’s leading brands, publishers, and nonprofits; she has dozens of industry awards.
After four years at a top-three global ad agency, she quit to start Duraca Strategic and become a digital nomad.
Tasha has worked with companies like Amazon, Slack, Facebook, and the World Bank, but her passion is helping purpose-driven small business owners make a bigger impact.