Learn how to consistently attract premium B2B clients — without chasing referrals, slashing your rates, or burning out doing work you don’t love.
When you started your business, you had a vision for freedom, flexibility, doing work you love, and work-life balance.
But you're spending all your time doing client work -- it's almost like you have a job...
It's time to reimagine your business to serve YOU.
No more spending hours on a proposal only to get ghosted.
No more accepting red flag clients or lowball offers because you need the work.
In this value-packed session, award-winning branding & marketing strategist and business coach Tasha Prados will show you how to consistently attract high-quality, aligned B2B clients who will happily pay your rates -- on time.
✔ How to position your services to stand out in a saturated market
✔ Messaging shifts that lead to higher-quality, more aligned clients
✔ How to build a sustainable lead generation system so you're not relying on inconsistent word of mouth & referrals
This is your roadmap to premium clients, steady income, and a life that actually fits the vision you had for yourself when you started your business.
Increased her revenue by $15K/month and became a recognized industry leader
When Betty came to me, she’d already built an impressive business: 10 years in, a team of 10, $157M raised for nonprofits, and $70K months — all through referrals alone.
But she knew that to reach $1M/year (especially in the worst year her industry had seen), she needed real marketing and sales systems.
In our work together, we clarified her dream clients, elevated her positioning, and turned her scattered efforts into a strategic growth engine — including email open rates of 57% and CTRs of 12%.
Her revenue jumped by $15K/month to $85.5K. She crossed the $1M/year mark, made back her investment in five weeks, and overcame a decade-long fear of visibility to become a sought-after thought leader in her field. Betty went from “successful but invisible” to a confident CEO leading a thriving firm in a collapsing market.
From Bartender to Fully Embodied CEO who 2xed her Revenue
Lisa almost TRIPLED her revenue, raised her rates, got higher-paying dream clients, booked out her Virtual Assistant business & launched a second business during her time working with me. She gained the confidence to raise her rates and hit her first $5K month!
Now Lisa’s able to actually take vacation, buy nice patio furniture without checking her bank account, and started her first investment account. Lisa is now only working with high-quality dream clients she loves & who appreciate her – and who pay her a lot more than her previous clients. She was able to start a second passion business in astrology and get her first sales!
Hitting her annual mid-six-figure goal and overcoming a business slump
Liza is a tech marketing consultant who went from relying only on referrals and her network to being able to attract perfect-match cold leads and convert them into dream clients through working with me. She’s getting new leads, clients, and retainers through the strategies she learned from me, and she’s already met her annual revenue goal in the mid-six-figures! The tech layoffs had everyone scared in early 2023, and Liza was having a sales slump. Instead of wringing her hands or hoarding her cash, Liza used the downtime to invest in herself and her business by signing up to work with me – and it paid off big time!
Liza was able to shift her mindset and overcome her fear of putting her business out there, posting content, and selling. She went from not knowing what to post and thinking leaving comments was a waste of time to getting hot leads and new clients from her posts and comments. Even though she’s a marketer and knows how to market for others, working with me was hugely helpful for Liza to apply those principles to herself and her business and actually get inquiries and sales.
Give me a shout on Instagram @duraca.strategic when you sign up so I can get stoked with you!
Tasha Prados is an award-winning branding & marketing strategy consultant and a business coach for freelancers and consultants.
She helps you get so clear and specific in your brand positioning, messaging, and marketing that you’re consistently attracting the highest-quality dream clients you love working with, who make you feel valued, respected, and appreciated.
After four years at a top-three global ad agency, Tasha quit to start Duraca Strategic (Duraca is Puerto Rican for tough cookie, and that was her nickname growing up) and become a digital nomad. She’s won dozens of industry awards and her work spans federal agencies, Fortune 500 companies, nonprofits, well-known brands like Facebook, Slack, and Amazon, and organizations like the UN Foundation, EIT Health, and the World Bank. Her writing has been published in leading outlets like Business Insider, Travel + Leisure, and National Geographic.
In a past life, she directed communications for the Embassy of Afghanistan in Washington, DC and served in the U.S. Peace Corps.